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Jumpstart Your Sales with QR Codes
Want to boost your company’s sales with an easy and value-add idea? Adding a QR code sales program just might be the ticket. Below I’ll give you a brief explanation of what the heck a QR code is,...
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What is the Voice of the Customer for T-shirt Shops?
Let’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?) You can see and understand their every thought, just like...
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Accountability is Binary
Ready to nerd out? How about this phrase, “Accountability is Binary”? I was speaking with a coaching client a few weeks ago about a few employee challenges they were facing. During the conversation,...
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No Excuses Mentality for Decorated Apparel Shops
Quick question: Can your shop operate with a no excuses mentality? For the decorated apparel industry, what does that exactly mean anyway? At best, it’s a culture-driven herculean challenge. Worst, it...
View ArticleShirt Lab Rocks!
Shirt Lab Rocks! There. I said it. I’m a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those...
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Avalanche of Accountability
How is the accountability level in your shop? You know, the daily level of “Get ‘Er Done”! I’m not singling out production either. They often get the short end of the stick when other departments...
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What Is Your Truth?
One question for you about your business…what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I’ve been coming across many businesses in the decorated apparel industry...
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Why Should Anyone Do Business With You?
Ask yourself, “Why should anyone do business with you?” I’m serious. Because if you can’t answer that question, you are doomed. Plus, your answer can not contain anything about: Price Customer Service...
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Stop Using Band-Aids to Cover Up Problems
Band-Aid Definition: an adhesive bandage with a gauze pad in the center used to cover minor wounds. a makeshift or temporary solution. Noun: band-aid; plural noun: band-aids “a band-aid solution to a...
View ArticleProcesses Transcend Goals
In any business, there are plenty of reasons why setting goals is a good thing. For one, it gives us a brass ring to reach. In fact, I’ve written many articles that are either about setting SMART...
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Grand Slam Homerun Shirt Lab Washington DC
Shirt Lab Washington DC achieved many things. For this event, the focus was on athletic apparel sales and marketing. Shirt Lab Washington DC 2019 Team Photo This means CrossFit gyms. Little League....
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7 Reasons To Go To Shirt Lab Portland
I want to convince you to go to Shirt Lab Portland on August 3, 2019. The Shirt Lab event series is a live workshop where we have the best instructors walk you through the most relevant sales and...
View ArticleLaunch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview
What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering...
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Calculating the Lifetime Customer Value for Your Shop
How much is a customer worth to you? Most people would say “everything”, and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know...
View ArticleTraining Your Business Owner Brain
Owning and running a business is hard. If it were easy, everyone would do it. You know this, as daily you pour your soul into running your company. But, in the chaos of day to day decision making a...
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Christmasfy Your Sales
Ho Ho Ho. So here we are again. At the end of the year, and you are wondering how to end 2019 with a bang. Of course, you naturally think of Christmas sales, but you really wish you had planned some...
View ArticleProcesses Define Success
In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren’t working as they should. And lastly, there are...
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ThreadX 2020 Recap
ThreadX 2020 was held this past week in Scottsdale, Arizona. That’s about a 30-minute drive from my house, so it was an easy decision to go. I’ve been to the other two ThreadX events, so I already...
View ArticleCOVID-19 Business Survival Guide
Here’s an article I never thought that I would have to write. In fact, I have another one that was ready to go, but I scrapped it at the last minute because I feel that this is more critical. For most...
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Moving Through The Drowning Pool
In a few of my coaching sessions in these past two weeks, I’ve been using an analogy that I think explains the coronavirus pandemic effect on a business. Currently, it feels like you are swimming the...
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